Global chemical-industry leader Arkema seeks new agency to give its international employee magazine a boost In 2008 global chemical-industry leader Arkema approached Arca Director Marc Stoerr to revamp the company’s international employee magazine, Arketypes. Arca specializes exclusively in corporate journalism, and is known for high writing standards, mastery of editorial processes, and excellence in international [...]
Translation
New marketing strategy demands top-notch execution Lyon-based B to B communication agency pemaco recently turned to SFM Traduction to provide French-to-English translation and English copywriting services for Schneider Electric’s Energy Efficiency Solutions Guide, a 100-page catalogue targeting building systems designers and installers on commercial property markets in all countries where Schneider Electric operates. The stakes [...]
Global center of excellence expands reach through new multilingual website As Communication Manager at MINATEC, Célestine Janniaux was tasked with overhauling the cluster’s website. The project included developing a new multilingual website in French, English, and Japanese. At the crossroads of higher education, research, and industry, Grenoble, France-based MINATEC provides a powerful collaborative work environment [...]
Client: Beautifulscreen Client’s objective: To produce advertising and corporate films in English for businesses ranging from industry to IT Major challenge: Develop English-language scripts in line with the brief and that faithfully communicate the end client’s key product/service messaging My value added: “My script-writing partner and I found in Sara the person we were missing [...]
Les Privilodges Extended-stay Business Hotel Turns to SFM to Translate Sales Collateral into English
Client: Les Privilodges, an all-apartments hotel specializing in an extended-stay business travel Client’s objective: Support the Grenoble-based brand’s upmarket repositioning and expansion of its geographical footprint by creating a comprehensive set of sales documents in English for use with guests and their employers from the initial request for information through the end of their stay [...]
Client: Minalogic (global competitive cluster specializing in micro- and nano-technologies and embedded intelligence) Client’s objective: Promote the cluster internationally by publishing an informational website in English Major challenge: Publish the English version of the website as quickly as possible while ensuring that the quality of the site reflects the cluster’s world-class reputation My value added: [...]
Client: The European subsidiary of a U.S.-based multinational Client’s objective: Keep corporate executives in the U.S. up-to-date on coverage of the company in the French economic and financial press Major challenge: Deliver English translations of the articles as soon as possible after they appear in the press while ensuring that both the content and tone [...]
