To support the launch of a new product with a distinctly international target market, Grenoble-based software developer WinSoft International needed to step up its international communications efforts, including its website. Cathy Gumery, the company’s web designer and editor, spearheaded the website overhaul with a focus on enhancing readability, revamping the product description pages, and expressing [...]
Copywriting
New marketing strategy demands top-notch execution Lyon-based B to B communication agency pemaco recently turned to SFM Traduction to provide French-to-English translation and English copywriting services for Schneider Electric’s Energy Efficiency Solutions Guide, a 100-page catalogue targeting building systems designers and installers on commercial property markets in all countries where Schneider Electric operates. The stakes [...]
Client: Beautifulscreen Client’s objective: To produce advertising and corporate films in English for businesses ranging from industry to IT Major challenge: Develop English-language scripts in line with the brief and that faithfully communicate the end client’s key product/service messaging My value added: “My script-writing partner and I found in Sara the person we were missing [...]
Client: Harding Marketing Client’s objective: Provide end client with quarterly and monthly promotional product catalogs in English for multilingual deployment across the EMEA small-and-medium-business market segment Major challenge: Deliver English texts that simultaneously leverage the global brand identity, product strategy, and local market requirements. Provide compelling copy while avoiding language that could pose translation difficulties [...]
