Client: Harding Marketing
Client’s objective: Provide end client with quarterly and monthly promotional product catalogs in English for multilingual deployment across the EMEA small-and-medium-business market segment
Major challenge: Deliver English texts that simultaneously leverage the global brand identity, product strategy, and local market requirements. Provide compelling copy while avoiding language that could pose translation difficulties in non-English-speaking markets
My value added: “We get a global copywriting service from Sara that accounts for all our needs in this project from concept, theme and messaging to product benefits. Her partnership, flexibility and writing skills make her a real pleasure to work with.”
– Mara Saviotti, project manager, Harding Marketing
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