Global chemical-industry leader Arkema seeks new agency to give its international employee magazine a boost
In 2008 global chemical-industry leader Arkema approached Arca Director Marc Stoerr to revamp the company’s international employee magazine, Arketypes. Arca specializes exclusively in corporate journalism, and is known for high writing standards, mastery of editorial processes, and excellence in international publications.
The [...]
From the category archives:
Marketing & communications
New marketing strategy demands top-notch execution
Lyon-based B to B communication agency pemaco recently turned to SFM Traduction to provide French-to-English translation and English copywriting services for Schneider Electric’s Energy Efficiency Solutions Guide, a 100-page catalogue targeting building systems designers and installers on commercial property markets in all countries where Schneider Electric operates.
The stakes were high [...]
Global center of excellence expands reach through new multilingual website
As Communication Manager at MINATEC, Célestine Janniaux was tasked with overhauling the cluster’s website. The project included developing a new multilingual website in French, English, and Japanese.
At the crossroads of higher education, research, and industry, Grenoble, France-based MINATEC provides a powerful collaborative work environment that [...]
Communication department seeks strategies to streamline the writing process and add variety
As a member of the XRCE Communication Department, part of Claudia Heyer’s job is to write English-language articles about XRCE for the Xerox global corporate intranet platform, a task made all the more daunting by the fact that Claudia’s native language is German!
XRCE is [...]
Client: Beautifulscreen
Client’s objective: To produce advertising and corporate films in English for businesses ranging from industry to IT
Major challenge: Develop English-language scripts in line with the brief and that faithfully communicate the end client’s key product/service messaging
My value added: “My script-writing partner and I found in Sara the person we were [...]
Client: Harding Marketing
Client’s objective: Provide end client with quarterly and monthly promotional product catalogs in English for multilingual deployment across the EMEA small-and-medium-business market segment
Major challenge: Deliver English texts that simultaneously leverage the global brand identity, product strategy, and local market requirements. Provide compelling copy while avoiding language that could pose translation [...]
Les Privilodges Extended-stay Business Hotel Turns to SFM to Translate Sales Collateral into English
Client: Les Privilodges, an all-apartments hotel specializing in an extended-stay business travel
Client’s objective: Support the Grenoble-based brand’s upmarket repositioning and expansion of its geographical footprint by creating a comprehensive set of sales documents in English for use with guests and their employers from the initial request for information through the end of their [...]
Client: Minalogic (global competitive cluster specializing in micro- and nano-technologies and embedded intelligence)
Client’s objective: Promote the cluster internationally by publishing an informational website in English
Major challenge: Publish the English version of the website as quickly as possible while ensuring that the quality of the site reflects the cluster’s world-class reputation
My value added: “SFM Traduction delivered [...]
