A couple of weeks ago, I blogged about the translatability of corporate mission statements here. Over at Marcomments, the discussion continues with some tips about how to write a good mission statement in the first place. Corporate mission statements would be easier to translate into other languages if they followed a few of the tips [...]
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The mere thought of a corporate mission statement coming across my desk for translation is enough to make me cringe. This month’s issue of Fast Company (Nancy Lublin’s “Do something” column) talks about why most mission statements are “dumb” and what can be done about it. According to Lublin, it all comes down to having [...]
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The Creative Group recently polled advertising and marketing executives on the “most annoying or overused industry buzzwords”. You will find a partal list here http://www.creativegroup.com/PressRoom?LOBName=CG On the list is my personal favorite from 2006, “low-hanging fruit”. The conclusion? Keep it simple. For powerful, persuasive communication, concrete, direct statements are usually the most effective. Partager :
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