I’ve been thinking about case studies lately and how I can use them more effectively to drive sales via my website, which, incidentally, Web Marketing Consultant Kelly Rigotti is currently helping me redo using Wordpress.
The idea that my case studies should be written as articles has been floating around in my mind for months (years!) but I wasn’t sure exactly how to go about it (why is it so much harder to write for yourself than it is to write for your customers?).
And then, lo and behold, Matthew Stibbe came to the rescue at Bad Language with this great post on writing case studies last week.
Come back in a month or so to see a case-study makeover!
{ 2 comments… read them below or add one }
Great to know that the article was useful. Let me know if you have any further questions about case studies.
Matthew,
Thanks for your comment! Come back soon for my case study “makeover”!