The Creative Group recently polled advertising and marketing executives on the “most annoying or overused industry buzzwords”.
You will find a partal list here http://www.creativegroup.com/PressRoom?LOBName=CG On the list is my personal favorite from 2006, “low-hanging fruit”.
The conclusion? Keep it simple. For powerful, persuasive communication, concrete, direct statements are usually the most effective.
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Ah, shucks, I sooooo liked the imagery in “low-hanging fruit”!