Comments on: Commodity translation and why it doesn’t work for marketing communications http://www.sfmtraduction.com/blog/commodity-translation-and-why-it-doesnt-work-for-marketing-communications/ A blog about translation, copywriting, presentations, and multilingual communication Thu, 29 Apr 2010 19:41:53 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Philippa Hammond http://www.sfmtraduction.com/blog/commodity-translation-and-why-it-doesnt-work-for-marketing-communications/comment-page-1/#comment-39 Philippa Hammond Fri, 09 Apr 2010 07:32:03 +0000 http://www.sfmtraduction.com/blog/?p=148#comment-39 This really hits the nail on the head. The fact that translation is not a commodity really does bear repeating until the message gets through - thank you. This really hits the nail on the head. The fact that translation is not a commodity really does bear repeating until the message gets through – thank you.

]]> By: Google Translate meets advertising copy (ouch!) and the results are hilarious. — SFM Traduction: Blogging about the business of language and the language of business http://www.sfmtraduction.com/blog/commodity-translation-and-why-it-doesnt-work-for-marketing-communications/comment-page-1/#comment-38 Google Translate meets advertising copy (ouch!) and the results are hilarious. — SFM Traduction: Blogging about the business of language and the language of business Fri, 09 Apr 2010 05:50:20 +0000 http://www.sfmtraduction.com/blog/?p=148#comment-38 [...] much of the marketing and advertising copy that goes through the commodity translation process does not read much better than this. So, if you don’t want your marketing and advertising [...] [...] much of the marketing and advertising copy that goes through the commodity translation process does not read much better than this. So, if you don’t want your marketing and advertising [...]

]]> By: Véronique http://www.sfmtraduction.com/blog/commodity-translation-and-why-it-doesnt-work-for-marketing-communications/comment-page-1/#comment-37 Véronique Mon, 11 Jan 2010 14:32:43 +0000 http://www.sfmtraduction.com/blog/?p=148#comment-37 Very interesting, indeed! Having marketing communications as one of my specialisations, I have come to the same conclusion. Not at 3 am, though :-) Very interesting, indeed! Having marketing communications as one of my specialisations, I have come to the same conclusion. Not at 3 am, though :-)

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