Translation crowdsourcing just keeps on cropping up on the blogosphere and in translation industry news these days. The American Translators Association recently took an official stance against crowdsourcing by LinkedIn and many individual translators have jumped on the bandwagon, forming a group on LinkedIn (Translators Against Crowdsourcing) and talking up the issue in the blogosphere. [...]
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Over at Marcomments today, a post about transforming product/service features into customer benefits in your copywriting, a policy that I would say also applies to marketing translations. I would even go so far as to argue that, as a marketing translator, part of my job is to help customers make the shift from features to [...]
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The mere thought of a corporate mission statement coming across my desk for translation is enough to make me cringe. This month’s issue of Fast Company (Nancy Lublin’s “Do something” column) talks about why most mission statements are “dumb” and what can be done about it. According to Lublin, it all comes down to having [...]
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Here’s a new blog that’s been simmering for a while. It’s not quite cooked through yet, but is ready for tasting. Hope to see you there soon! Partager :
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In the Wall Street Journal today, this article on how English IT neologisms get “officially” translated into French, a process that can take upwards of 18 months! The article explains how a task force recently spent 18 months on the term “cloud computing” — coming up with “informatique en nuage” and going back to the [...]
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Over at MarComments, the Harding Marketing marketing communication blog, this post about avoiding a world of trouble when translating brochures and other marketing materials, with which I couldn’t agree more. I would also add the following tips: Simple, concrete, active sentences are not only easier to translate, they often read better, too. I refer back [...]
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