Creating a consistent image is one of the best ways to ensure that your message is clearly understood by customers, business partners, and other stakeholders. And consistency often boils down to attention to detail. A couple of interesting cases have come across my desk recently — two examples of lack of attention to detail and [...]
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Collaborative websites, open authoring, content management systems, wikis…the number of organizations I work with that have multi-authored collaborative websites has exploded over the past two years. Now all stakeholders within an organization are capable of maintaining and updating their own web pages without going through a corporate webmaster. Sounds great, doesnt’ it? Well, it is…but [...]
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Over on Copyblogger this morning, a little headline inspiration — just what the doctor ordered for my case of acute writer’s block (the homepage, remember?). So I thought I’d try some of the suggestions to see if I can get my creative juices flowing… Inspiration source 1 — the Digg front page (Incidentally, I am [...]
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I am trying to write the homepage copy for the English version of my new Website, and I’m grappling with a serious case of writer’s block. Maybe I am putting too much pressure on myself to write something so brilliant and irresistible that every single potential client that stumbles upon my homepage will magically be [...]
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